GRAPHIC DESIGN AT THE UNIVERSITY OF FLORIDA

What is Graphic Design?

The Australian Graphic Design Association provides this definition.

Graphic Design is an interdisciplinary, problem-solving activity which combines visual sensitivity with skill and knowledge in areas of communications, technology and business. Graphic design practitioners specialise in the structuring and organizing of visual information to aid communication and orientation(1). The graphic design process is a problem solving process, one that requires substantial creativity, innovation and technical expertise. An understanding of a client’s product or service and goals, their competitors and the target audience is translated into a visual solution created from the manipulation, combination and utilisation of shape, color, imagery, typography and space.” 

Definition of a Graphic Designer
One who has the artistic sensibility, skill and experience and/or training professionally to create designs or images for reproduction by any means of visual communication, and who may be concerned with illustration; typography; calligraphy; surface design for packaging; or the design of patterns, books, advertising and publicity material, or any form of visual communication(2).

Definition of a Communication Designer
One who has the sensibility, skill and experience and/or training professionally to create designs or images for reproduction by any means of visual communication, and who may be concerned with graphic design; illustration; typography; calligraphy; surface design for packaging; or the design of patterns, books, advertising and publicity material; broadcast, interactive or environmental design; or any form of visual communication(3).

Visit this page on the AGDA’s website for graphic design job descriptions.

References:

1. The Association of Registered Graphic Designers of Ontario
2. Articles of Association of the International Council of Graphic Design Associations, September 18, 1984
3. Icograda

 

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Icograda Design Education Manifesto 2011 book launched

image: fabrica

from the icograda website

The Icograda Design Education Manifesto 2011 was launched on 27 October 2011 at the Icograda General Assembly 24 in Taipei, Taiwan (Chinese Taipei).

“The Design Education Manifesto 2011 is a fruit of a 2-year-long process engaging some of the most prominent design education experts from around the world. The final output addresses the needs and desires of the future of design education in a world both converging and expanding” said Omar Vulpinari, Icograda President Elect and Co-chair of the Manifesto update. Read More

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communication or graphic design?

There has been a lot of talk over the years, here at UF, nationally and internationally about the term “graphic design” and its significance. Most recently, ICOGRADA – the international graphic design organization that is the umbrella for national and regional graphic design organization – change their name to reflect the 2007 congress vote that “communication design” is the preferred term. Read More

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websites: bfa 2011 class

Click here to view their combined websites with links to individuals.

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it’s good to be a graphic designer

The author writes “After reading the November issue of How Magazine’s article by Bryn Mooth, entitled “Follow Your Heart” (which is a very awesome, inspiring article, I might add). I felt compelled to share my thoughts on why I feel it’s good to be a graphic designer.” View the article

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