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What is Graphic Design?

The Australian Graphic Design Association provides this definition.

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Graphic Design is an interdisciplinary, problem-solving activity which combines visual sensitivity with skill and knowledge in areas of communications, technology and business. Graphic design practitioners specialise in the structuring and organizing of visual information to aid communication and orientation(1). The graphic design process is a problem solving process, one that requires substantial creativity, innovation and technical expertise. An understanding of a client’s product or service and goals, their competitors and the target audience is translated into a visual solution created from the manipulation, combination and utilisation of shape, color, imagery, typography and space.” [/quote]

Definition of a Graphic Designer
One who has the artistic sensibility, skill and experience and/or training professionally to create designs or images for reproduction by any means of visual communication, and who may be concerned with illustration; typography; calligraphy; surface design for packaging; or the design of patterns, books, advertising and publicity material, or any form of visual communication(2).

Definition of a Communication Designer
One who has the sensibility, skill and experience and/or training professionally to create designs or images for reproduction by any means of visual communication, and who may be concerned with graphic design; illustration; typography; calligraphy; surface design for packaging; or the design of patterns, books, advertising and publicity material; broadcast, interactive or environmental design; or any form of visual communication(3).

Visit this page on the AGDA’s website for graphic design job descriptions.

References:

1. The Association of Registered Graphic Designers of Ontario
2. Articles of Association of the International Council of Graphic Design Associations, September 18, 1984
3. Icograda

 

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